From Farmer’s Love to Your Table

At FALO, we believe rice is more than just food - it is a story of tradition, resilience, and pride. Behind every grain are Filipino farmers who dedicate their lives to cultivating the land, often with little recognition for their craft.

Too often, these farmers earn less than they deserve because of agents who take a portion of their income. We want to change that. By working directly with farmers, we make sure they receive their rightful share, helping them grow their livelihood while preserving the authenticity of their harvest.

Our Mission

To honor the work of Filipino farmers by building direct partnerships that uplift their income, cut out unnecessary middlemen, and bring you rice that is always pure, premium, and honest.

Our Vision

A future where Filipino rice stands proud on the global stage, recognized for its world-class quality. We see a food system where farmers are valued as true craftsmen of the land, and every household enjoys rice that carries both tradition and trust.

Our Goal

To provide you with rice that tells the truth of its origin, we never mixed with low-grade grains, we never compromised. Every pack you receive is a testament to Filipino excellence and a step toward empowering the very people who make it possible.

Because at FALO, we don’t just sell rice, we celebrate the people and the land that make it extraordinary. 🌾